'Countering false information and poor sexual education for and about young women'
This project was created to engage younger audiences to talk more openly about sexual education, misinformation and advocating for sexual health education reform.
The Independent reported in 2016 that 'The gaps in school Sex and Relationships Education are plain to see,' say experts, following new research warning of a 'safeguarding crisis' for young people lacking the correct information and advice. From first hand research, I also came to the conclusion that this report is accurate.
Most women I interviewed attested that sex education did not exist beyond preventing
pregnancy and condoms as the sole form of contraception. All of the women questioned also commented on the prevalence of slut shaming and rumours surrounding sexual exploration in adolescence and how formative this gossip became within their experiences with sexual activity - many believing false rumours as fact.
pregnancy and condoms as the sole form of contraception. All of the women questioned also commented on the prevalence of slut shaming and rumours surrounding sexual exploration in adolescence and how formative this gossip became within their experiences with sexual activity - many believing false rumours as fact.
To appeal to the gen-z target audience, I took inspiration from pop culture- focusing mainly on the 2004 Tina Fey comedy 'Mean Girls'. Recreating the lead villain of that film as an advocate for proper sexual health education, the short video campaign I created for this promotion is playful and informative, featuring real women talking about real rumours they heard during their own adolescence in a confessional style similar to that used in the movie when the characters are spreading false information.
Below, you can see some concept art for the reimagining of the Regina George character:
