![](https://cdn.myportfolio.com/d1380ca3-593f-4aa7-81e7-2a0f2e1e8127/a80e674c-d374-45c5-bb36-fec2b1f96fd9_rw_1920.png?h=d950193d1580a013025f6fdfd221188d)
The folding toilet mechanism for small bathrooms and tight spaces.
Hidealoo are a start-up based in Oxfordshire founded by world-leading designer of moving architecture Monty Ravenscroft. Ravenscroft tackled the challenge of designing and building a new home in a very confined space, which led to him designing and developing 'Hidaloo', the folding, hireable toilet.
I had the pleasure of working for Hidealoo in a freelance capacity, designing their presentation deck to pitch to potential investors.
![](https://cdn.myportfolio.com/d1380ca3-593f-4aa7-81e7-2a0f2e1e8127/a1736795-b2a3-4d6c-bab4-c5d63f00dda1_rw_1920.png?h=34c129fe050827de042696a11a058a16)
![](https://cdn.myportfolio.com/d1380ca3-593f-4aa7-81e7-2a0f2e1e8127/83d2528c-0885-49e8-92fe-b5aaa7335d0b_rw_1920.png?h=a7400d14a6a636aed2ff6572aa3a5787)
The aim was to produce a document that showed both the versatility and sleekness of 'Hidealoo' in every day settings. When creating this pitch deck, I took into careful consideration how the copy could also fit into these environments, whether that was on the walls or floor.
The tone of voice was to be high-end, functional and elegant, which as you can see, translated easily into the presentation deck.
![](https://cdn.myportfolio.com/d1380ca3-593f-4aa7-81e7-2a0f2e1e8127/c3659abd-5b77-4f39-b121-595ebf016085_rw_1920.png?h=939cfefe675a47bb71cbc3ffc4cb1788)