'We'd like a smaller, less impactful promotional campaign... said nobody, EVER.'
Umbrella are a promotional agency who agency who are experts in UK and global promotional risk, sales promotions, digital promotions, shopper marketing and response handling. I had the pleasure of creating a series of presentation deck for Umbrella to use when delivering a run-down of their services to specific clients.
Umbrella wanted to display how different promotional mechanics work with examples of their own case studies embedded in. I used visuals of modern, colour matched iMacs and MacBooks to enforce that they are a relevant, modern company who keep up with technology - important, especially when talking about how they utilise tech to deliver great work.
The typeface and visual language had to be sleek, professional but still have a fun undertone as promotions are meant to be enjoyable for the consumer - using soft shapes, bold numerical systems and translucent, overlaying edges, I was able to achieve this.
